Images are a powerful tool on Facebook to drive engagement around your brand. They help make up the numbers so you can show your ill informed boss or client, that the social media stuff is working and that you shouldn’t be sacked.
But what type of images should you post? We commissioned a survey by a research agency who over charged us, to help us come up with an answer to this important question:
Should I post a picture of a cat or a dog?
As you are well aware, it doesn’t matter what your brand is about or what it sells, pictures of funny cats and funny dogs are some of the most engaging things you can post – but which is better?
The Case For Cats:
Cats maybe lazy and incredibly boring in the real world, who just seem to sleep a lot, but they are a huge hit in the virtual one. The case for cats is strengthened even more when we remember that the Egyptians idolised cats.
The Egyptians are the people who built those massive triangles in the sand, so we can use those historical geniuses as a guide for our present day social media marketing decisions.
The Case For Dogs:
Dogs are a man’s best friend, which sometimes prevents social media managers from posting them, especially if they are working with a predominantly female orientated market.
But dogs have been popularised in the female arena by such social influencers such as Paris Hilton. So, maybe it’s time to look at them a bit closer.
The great thing about dogs being online is that no matter where you post them, they won’t hump your leg or leave you having to clean up their faeces from the path. Dogs can’t poo on a virtual path.
So, then, which should you use in your social media marketing campaigns?
As with all articles on social media advice, there is no actual specific answer. Ever. Just annoying suggestions on what you could do.
Our personal experience is that it is best, where possible, to post a picture that contains both a cat and a dog simultaneously.
Our research shows that this appeals to both gender demographics and helps to drive engagement and interaction around the photo, which will help increase your brands numbers in the insights panel, so that you can use them to confuse your boss or client into thinking that these numbers are key performance indicators. When in fact they are not.
Again, I hope that this article was useful, if you’d like to read last weeks post on how to become a sexier blogger so people will share your content, click here!
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