And we’re back for another helping of the best Social Media Secrets on the web. If you missed any of the previous articles, you can check them out right here!
Today we are talking about the important aspect of building up quality content on your website for your users. Content is king nowadays and is hugely important for building up the all important trust with your audience.
So, how do you constantly create quality content that will keep your users coming back for more? Easy – steal it!
So, why should you steal content? Well, if you want to create the impression of being a large, well resourced and talented organisation, yet are actually nothing like that in reality, then stealing content can help you create that important illusion.
The other reason to steal content from the larger experts in your field, is that the majority of the content will already be search engine optimised, so you can benefit from that directly, without needing to have done any of the laboriously work in the first place.
This is saving you time and money.
Now, when engaging on a content stealing campaign, don’t just limit yourself to articles and text. Remember to include images, memes and videos too.
Sometimes when stealing images and video’s, the companies who created them in the first place have branded them with their own logos, which can be frustrating for the content stealer. But, there are ways to get around this so you can pass off the material as your own.
Firstly, for images, download yourself a copy of Photoshop – illegally of course – and take some basic YouTube tutorials on how to use it. Focus on how to crop. This will mean that you can cut out certain parts of the image that may contain a logo or company url. You can then add your own branding to the image, helping to create the false perception that you made it.
Video can be a bit more demanding however. You’ll need to download a cracked version of Premier Pro or similar video editing software to help remove any unwanted branding.
Usually companies will place their logo and urls at the end of the videos. Once again, after doing some basic tutorials online, you’ll be able to cut those final few frames out and place your own branding at the end of the video. You will then be able to upload it to your very own YouTube channel.
Now you’re really starting to look like that large organisation that creates important and sharable content. You’ve got optimised articles, engaging images and branded multimillion euro videos. All of this while working from your bed and at a fraction of the cost.
So, stealing content will have you own your way to online success – once you do it right. Although you could spend time researching and creating original content for your users, rather than learning how to alter other companies images and videos, why take that risk when you can just rob what has already been proven to work?
See you next week for more Social Media Secrets and remember if you have missed any previous ones, you can catch them here.