Coinciding with the news that the Duchess of Cambridge has gone into labour, Sky News have announced a brand new interactive service available to all Sky and Sky+ subscribers. The service, formally titled “Baby–Cam”, incorporates over fifty cameras in the Maternity Ward and delivery room in the Lindo Wing at St. Mary’s Hospital in London.
Introducing the service, Sky News anchor Kay Burley identified several qualities of Baby-Cam: “As labour can be a lengthy process, Sky News will offer Baby-Cam as a 24-hour service. Viewers will also be able to access over 20 different angles in the delivery room alone – such as Doctor-Cam, Kate-Cam, and three different Vagina-Cams, including one with a unique dilation measurement feature. Of course, all of these will be available by simply pressing the red button on your Sky remote.”
CEO of B-Sky-B, Jeremy Darroch, has hailed the new service as ‘a step forward’ and ‘indicative of the lengths Sky News are prepared to go to for the most immediate news events’. Mr. Darroch went on to announce further plans to promote the availability of Sky News across an array of platforms by presenting the new Royal baby with an iPad upon arrival, so that the child can catch up on the results of The Ashes 2013.