Struggling gyms have today launched their “A Beer Belly is For Life” campaign, to help remind people to think more carefully when getting themselves one over the xmas period.
Every january, struggling gyms are flooded with people wishing to abandon their beer bellies they got over christmas. Many people in Ireland make impulsive and often careless decisions to get themselves a fat gut over the holidays, without considering the consequences.
Often, they spend hundreds, even thousands of euro to help obtain one.
However, come January, many beer belly owners get tired of having one and look to give it up.
This places huge strain on gyms and fitness centres around the country, who simply can’t cope with the sudden increase in demand.
Speaking for the Irish Gyms Association, Jack Ryan said:
Every year people show up at gyms around the country, telling us they don’t want their beer belly anymore. Please, think first about getting one. Think about the time and money you’ll need to maintain it and realise that in our experience, a beer belly is a lifetime commitment, not a fad you just dump when you don’t feel like it.
Gyms just can’t cope with the amount of people who want to abandon their new guts and are calling on those to take responsibility for them and make them a part of their family and their lifestyles.
“You may not like them in the beginning, they may not be th prettiest of things, but you’ll learn to love it, care for it and make it a part of you”, Ryan commented further.
Gyms are at their breaking point and under severe financial strain and people are being urged to take care of their beer bellies where possible and not to simply abandon them the first week into the new year.